Multi Screen Media (MSM) has appointed Vaishali Sharma as its new Marketing & Communications Head for its premium Hindi movies and special events channel Sony Max.
Sharma has 20 years’ experience spanning across various business verticals, including brand and television channel launches, category creation, path-breaking work in building brands in new media and adapting global strategies to bolster local brands.
She moves to the Sony family from Times Now, where she had a successful stint as Vice President, Marketing. Her previous assignments were with BBC Global News and Walt Disney Television as Head of Marketing.
Commenting on Sharma’s appointment, Neeraj Vyas, EVP & Business Head, Max said, “We are delighted to have Vaishali join the team at this important juncture and we are certain that her experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We look forward to a long and fruitful working association with her.”
On her new role, Sharma said, “MAX has always uniquely positioned itself in the television arena, with non-stop high quality entertainment, showcasing the best of movies and cricket. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.”