Top Story

e4m_logo.png

Home >> People Movement >> Article

Vaishali Sharma appointed as Mktg Head of Sony Max

17-April-2013
Font Size   16
Share
Vaishali Sharma appointed as Mktg Head of Sony Max

Multi Screen Media (MSM) has appointed Vaishali Sharma as its new Marketing & Communications Head for its premium Hindi movies and special events channel Sony Max.

Sharma has 20 years’ experience spanning across various business verticals, including brand and television channel launches, category creation, path-breaking work in building brands in new media and adapting global strategies to bolster local brands.

She moves to the Sony family from Times Now, where she had a successful stint as Vice President, Marketing. Her previous assignments were with BBC Global News and Walt Disney Television as Head of Marketing.

Commenting on Sharma’s appointment, Neeraj Vyas, EVP & Business Head, Max said, “We are delighted to have Vaishali join the team at this important juncture and we are certain that her experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We look forward to a long and fruitful working association with her.”

On her new role, Sharma said, “MAX has always uniquely positioned itself in the television arena, with non-stop high quality entertainment, showcasing the best of movies and cricket. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.” 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi