Andhra Jyothi, one of the leading Telugu dailies, has roped in KRK Prasad as Chief Executive Officer. Prior to his new assignment, Prasad was CEO of Vaarttha, another leading Telugu daily. Prasad will be reporting to Managing Director V Radhakrishna.
Speaking about his new assignment, Prasad said, “My objective would be doubling revenue growth of the daily, and ensuring that Andhra Jyothi gets due recognition from advertisers and general public.”
Radhakrishna said, “Since we are growing very fast, we need to have our systems in place. Prasad’s 11 years of experience in Vaarttha will come in handy and help the organisation double revenues and achieve the target we have set for ourselves.”
Prasad, a former IPS officer, joined Vaarttha after his retirement. Prasad is said to have seen Vaarttha through difficult times, and has contributed immensely to the growth of the Telugu daily. Prior to joining the IPS, Prasad had worked with The Hindu as a journalist for a short span of time.