V S Rao has taken charge as General Manager of RK Swamy, Hyderabad. Rao was working as Associate Branch Director in Bangalore office prior to this elevation. In Bangalore he had served clients such as Wipro, TATA Indicom, ICICI One-source, LogicaCMG, and Kurlon, among others.
The current head of Hyderabad, R Vishwa Mohan, who has led that office for the last 10 years, has been moved to Mumbai to head the agency’s healthcare communication’s vertical Pharma Direction and associated division Hansa MedCell.
Commenting on this development, Srinivasan K Swamy, Chairman and CEO, RK Swamy BBDO, said, “Rao has been with us for 13 years and is a seasoned professional who can build on our leadership position in that market. I am glad that he took this responsibility against his personal commitments in Bangalore.”
Rao said, “I look forward to heading our Hyderabad office, which is not only a leader by size in that market, but also by the leadership we enjoy in creativity, judged by the number of creative awards we win periodically.”
Rao is a management graduate and has over 20 years’ experience in advertising. He began his career with MAA Communications, Hyderabad and moved to RK Swamy BBDO, Hyderabad in 1993 as Account Manager. The clients he worked in Hyderabad include Heritage Milk, Continental Coffee, A P Dairy, ECIL, Satyam Computers, etc. He was transferred to the Bangalore office as Account Director in 1997.