V Murali Raaman, till recently the Vice-President, Programmes & Operations, Jaya TV, has joined Polimer Media as its CEO. He will be reporting to PV Kalyanasundaram, Chairman & Managing Director of Polimer Media. Raaman has confirmed his movement to exchange4media.
Starting his career with Sun TV as Manager - Programming in 1992, Murali Raaman had his first stint with Jaya TV from 1994 as Programming Manager, when he had spent three years with the channel. Then he moved to Jain Satellite channel.
He also had a stint with Ess Pee Associates, New Delhi, where he served as Creative Director and Consultant on a project for Astro Vannavil, Malaysia, from 1997 to 1999.
With over 17 years of experience, Raaman is one of the most respected names in the Tamil television space. At Polimer, his responsibility would be to see through the launch of the channel besides creating content that can woo audience from the Sun TV and other channels.
For the record, Polimer Media is one of the largest multi-system operators (MSO) in Tamil Nadu and is said to be leader in places like Coimbatore and Salem in Tamil Nadu. Polimer Media has been successfully running local cable television channels in Salem and Coimbatore for the past several years. With Polimer TV, the Group is foraying into the Tamil satellite television space.
The channel would go on air towards the end of August, 2009, according to Raaman.
Chennai-based Fifth Estate Communications is handling the creative duties for Polimer TV.