Top Story

e4m_logo.png

Home >> People Movement >> Article

V Murali Raaman joins Polimer TV as CEO

10-July-2009
Font Size   16
V Murali Raaman joins Polimer TV as CEO

V Murali Raaman, till recently the Vice-President, Programmes & Operations, Jaya TV, has joined Polimer Media as its CEO. He will be reporting to PV Kalyanasundaram, Chairman & Managing Director of Polimer Media. Raaman has confirmed his movement to exchange4media.

Starting his career with Sun TV as Manager - Programming in 1992, Murali Raaman had his first stint with Jaya TV from 1994 as Programming Manager, when he had spent three years with the channel. Then he moved to Jain Satellite channel.

He also had a stint with Ess Pee Associates, New Delhi, where he served as Creative Director and Consultant on a project for Astro Vannavil, Malaysia, from 1997 to 1999. With over 17 years of experience, Raaman is one of the most respected names in the Tamil television space. At Polimer, his responsibility would be to see through the launch of the channel besides creating content that can woo audience from the Sun TV and other channels.

For the record, Polimer Media is one of the largest multi-system operators (MSO) in Tamil Nadu and is said to be leader in places like Coimbatore and Salem in Tamil Nadu. Polimer Media has been successfully running local cable television channels in Salem and Coimbatore for the past several years. With Polimer TV, the Group is foraying into the Tamil satellite television space.

The channel would go on air towards the end of August, 2009, according to Raaman.

Chennai-based Fifth Estate Communications is handling the creative duties for Polimer TV.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.