Integrated media and entertainment company UTV has launched its national and international level distribution network for Motion Pictures. Sanjeev Mehta joins UTV as Vice President Films (Distribution), India. The company has also roped in Sridhar Sreekakula, an India-born US resident, as President, North America Operations.
Mehta will spearhead UTV’s distribution network reaching big screens, multiplexes and digital theatres in India. The network will provide distribution width and depth to Hindi, English and even regional language motion pictures in the desired markets. He has over 16 years of experience in strategy, business development, consumer marketing and his last assignment was with Reliance Infocomm.
Sreekakula has 20 years of experience in international marketing of films and television content. His expertise lies in home video and cable market of the US given his experience in companies like Arrow Films International, Southern Star Studios, Cronus Entertainment and 21st Century Film Corporation. He will lead and establish the film distribution network across the US, Canada, Trinidad and neighbouring territories.
“Apart from revenue leakage to the producer in the traditional distribution model presently operating in the Bollywood films, the existing model is not capable of optimising revenues to the producer due to lack of coordinated and focused marketing and promotion of films. We propose to provide to the industry a comprehensive worldwide distribution model,” said Ronnie Screwvala, CEO, UTV.
Motion Pictures Production Studios will integrate with Motion Pictures Distribution Companies and at times even the Motion Pictures Exhibition Companies to create UTV’s proposed ‘Vertically Integrated Model’. Srewvala explained, “The Vertically Integrated Model is the ultimate in creating synergistic benefits across various movie creation processes.”