Unilever's Kripalu is now Cadbury MD

Unilever's Kripalu is now Cadbury MD

Author | Source: Business Standard | Tuesday, Sep 20,2005 8:10 AM

Unilever's Kripalu is now Cadbury MD

Anand Kripalu, managing director - east Africa operations, Unilever, will take over as managing director of the Indian sub-continent of Cadbury Schweppes Asia-Pacific.

He will succeed Bharat Puri, who has been elevated to the position of commercial strategy director for the Asia-Pacific region.

Kripalu, 44, will join Cadbury India on October 26, while Puri is slated to take up his new assignment in November. Puri will be based in Singapore.

Rajiv Wahi, president, Asia Pacific, Cadbury, said: “Bharat’s contribution through brand-building, innovation, route to market initiatives and capability enhancements has been instrumental in the company’s (Cadbury India) success. His expertise in emerging Asian markets will be extremely valuable to help our region deliver our double-digit growth target.”

Kripalu’s expertise in management of consumer goods would be significant in taking Cadbury India to the next level of growth, Wahi added. Puri’s tenure was marked by the “worms in chocolates” controversy, which the company survived through massive advertising reassuring people of the product’s quality.

Kripalu has been with Unilever for over two decades. Earlier, he was general sales manager (detergents) in India. He joined the company (then Ponds) in 1983 as a management trainee.

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