Top Story


Home >> People Movement >> Article

Unilever appoints Srikanth Srinivasamadhavan as GM-Media Services, South Asia

Font Size   16
Unilever appoints Srikanth Srinivasamadhavan as GM-Media Services, South Asia

Unilever has appointed Srikanth Srinivasamadhavan as General Manager - Media Services, South Asia. This position was earlier held by Rahul Welde until his elevation to Vice-President – Media, Unilever, AMET (Asia, Africa, Middle East and Turkey) a year back.

Prior to this elevation, Srinivasamadhavan was Category Head, Skin Cleansing, Unilever. In his current role, he would be reporting to Welde. The various media head in South Asia would be reporting to Srinivasamadhavan.

An official communiqué stated, “Srikanth has extensive experience in marketing, most recently as the Category Head - Skin Cleansing. He has great passion for innovation and hands-on experience in driving accountability, measurement and insights. Srikanth joins us at one of the most exciting times for the media function – a challenging economic environment, a rapidly changing media landscape and strong growth momentum for our brands. Apart from aggressive pursuit of media opportunities in South Asia, he will also play an important role as a member of the Home and Personal Care Leadership Team at Unilever India.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...