Unilever has appointed Srikanth Srinivasamadhavan as General Manager - Media Services, South Asia. This position was earlier held by Rahul Welde until his elevation to Vice-President – Media, Unilever, AMET (Asia, Africa, Middle East and Turkey) a year back.
Prior to this elevation, Srinivasamadhavan was Category Head, Skin Cleansing, Unilever. In his current role, he would be reporting to Welde. The various media head in South Asia would be reporting to Srinivasamadhavan.
An official communiqué stated, “Srikanth has extensive experience in marketing, most recently as the Category Head - Skin Cleansing. He has great passion for innovation and hands-on experience in driving accountability, measurement and insights. Srikanth joins us at one of the most exciting times for the media function – a challenging economic environment, a rapidly changing media landscape and strong growth momentum for our brands. Apart from aggressive pursuit of media opportunities in South Asia, he will also play an important role as a member of the Home and Personal Care Leadership Team at Unilever India.”