Global market intelligence firm Synovate has appointed Uday Kagal as Head of Mumbai operations. Kagal comes in with 19 years’ experience in market research in different capacities where he had worked both on the agency as well as the client side. Apart from stints with erstwhile MARG (now ACNielsen ORG MARG) and TNS Dubai as Research Director and Senior Group Account Director, Kagal has extensive experience with a multitude of large corporations.
Kagal was also with HLL, where he was CMI Manager, responsible for brand tracking and ad pre-testing. His stint with HSBC Bank as Senior VP-Customer Connect Analytics and Relationships entailed implicit research, brand tracking, customer satisfaction, market potential modelling and customer lifetime value segmentation. He is also credited with setting up the CCAR division for HSBC Bank.
Kagal, who is a postgraduate in rural management from the Institute of Rural Management, Anand in Gujarat, will report into Synovate India MD, Alok Shanker, and will primarily be responsible for new sector forays and revenue generation for Synovate’s largest branch office in India.
Synovate is a leading global research company, operating in 51 countries and employing more than 5,000 people. The company generates consumer insights that drive competitive marketing solutions and provides a broad range of market intelligence services using powerful and established methodologies as well as innovative and tailored solutions.