Soumitra Saha, Senior Vice President-Regional Advertising Sales and Marketing, Turner Entertainment Networks Asia (TENA) Inc. (TENA), has been elevated to Senior Vice President and General Manager. He will assume responsibility for the overall development of Turner’s entertainment brands in the Asia Pacific including Boomerang, Cartoon Network, Pogo and Turner Classic Movies (TCM). Saha takes over from Ian Diamond, who resigned after seven successful years at the helm of TENA, with prior 13 years with Turner alone.
Commenting on the development, Steve Marcopoto, President and Managing Director, Turner Broadcasting System (TBS), said, “Saha is a sharp, dynamic and goal-oriented leader with a broad-based understanding of network functions. Through years of dedicated efforts and much success, he has earned the respect of his colleagues and proven he’s the ideal person for the job.”
Saha has been instrumental in many new business projects, including TBS’s launch of HBO India in 2000, the launch of Pogo in 2004 and the launch of ‘Galli Galli Sim Sim’ – Indian version of ‘Sesame Street’ – in 2006. In addition, he has also been responsible for developing strategies for expanding TENA’s business across the Asia Pacific.
In his new position, Saha will lead the group in its business strategy of aggregating content and properties across multiple platforms, including television, web, narrowband and broadband wireless content, publishing, consumer products, promotional licensing and live events.
On Diamond’s decision to step down, Marcopoto said, “Ian deserves our deepest gratitude for his Herculean efforts that took us from two to 12 networks in less than a decade. His creativity, passion and dedication are reflected in each of the networks he has launched in Asia Pacific, and his legacy will continue to beam down across the region everyday.”
Saha joined Turner as Director of Research and Strategic Planning in August 2000, overseeing and developing research initiatives in India, and becoming a key member of the group that took Turner’s advertising business in-house. In 2003, he moved to Hong Kong as Vice President of Advertising Sales, also overseeing Promotional Licensing. Three years later, his responsibilities were further expanded when marketing was added to his portfolio, alongside managing and developing advertising revenues and promotional licensing for Turner’s entertainment properties across Asia Pacific, as Vice President, Regional Advertising Sales and Marketing.