Triveni Das bids adieu to Zee and Venita Coehlo to Sony

Triveni Das bids adieu to Zee and Venita Coehlo to Sony

Author | Noor Fathima Warsia | Monday, Oct 25,2004 8:08 AM

Triveni Das bids adieu to Zee and Venita Coehlo to Sony

In two unrelated developments, Sony Entertainment Television and Zee TV have met the departure of two senior officials from the programming and sales departments. While Triveni Das, National Sales Head of Zee is parting ways with the channel, Venita Coehlo, the Creative Director at Sony has also put in her papers.

For Das, this is the second time when she is bidding farewell to the channel. Her first stint with Zee had started in 1998 and she had quit the responsibilities of the West for Zee Cinema in 2001, only to make a comeback in March 2002. "I had a better opportunity then and so I decided to come back," shares Das.

In 2002, Das joined Zee taking over as the Network Head, Sales for the channel. However, during July-August 2002, when the channel revamped its sales structure bifurcated it channel-wise, Das was given the national sales responsibility for the flagship channel, Zee TV.

Sharing more on why she decided to quit this time, Das says, "I have contributed to the channel's growth optimally and I have grown with it too. However, I felt that it was time to move on now."

Though Das doesn't divulge anything on her next destination, sources inform that something should be expected next month.

Coehlo has put in her papers earlier last week. She had joined the channel as the Vice President for New Product Development. Her job responsibilities constituted of ideation on new shows and also taking care of the channel's driver show 'Jassi…'. However, shortly afterwards, when the channel had put in place the system of three Creative Directors reporting into the EVP, Programming and Response, Tarun Katial, she was designated as one of the CDs.

Coehlo began her career with television with an assignment at UTV. However, after quitting UTV, she had also left the arena of television. And, her involvement with Sony marked her comeback to the small screen. Sources inform that Coehlo has taken this decision to devote her time to write a book. At the time of filing the story, neither the channel nor Coehlo was available for comments.

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