Top Story


Home >> People Movement >> Article

Triton appoints ex-Zee Sainath Iyer as Media Director

Font Size   16
Triton appoints ex-Zee Sainath Iyer as Media Director

Sainath Iyer, best known for his services at Lowe and Zee Network, has now joined Triton Communications. Here, Iyer would be heading the media wing as director. Confirming the move, Ali Merchant, Head, Triton Communications, said, “Sainath Iyer is the recent addition to our media realm. I would rather call him ‘Media Chief’ since all others media employees would be reporting to him. He carries with him the experience of serving as Vice President at Zee and he was also involved with Lintas’ media arm for a while wherein he dealt greatly with HLL. Now, after a brief lull, he is back into the media helm, and his absorption into our organisation, is a step closer to our starting an independent media company.”

Responding to the question on how much headway is being made on the proposed media company, Merchant says, “The media scene is competitive within India, and it functions without many standardised rates, benchmarking or practices, which is why it makes sense to partner with an international company for the same. We were in talks with Dentsu earlier with a similar proposition in mind, but it didn’t quite work out. But we are achieving much progress with another international company on setting up of a separate media unit, and within a few months we should be in a position to make an announcement.”

Meanwhile, Triton has been on a winning spree. After a tough fight with 27 agencies in the fray, the Karnataka Tourism account headed the Triton Bangalore’s way. Other recent wins include the Rs 11-crore Dorset account (bagged by Triton Delhi), Kajaria Ceramics, Topsline, Yes Bank and Wagh Bakri accounts.

In the people front also, there have been plenty of ripples. Recent developments have been Rana Barua being appointed as the Vice President (Brand Services) and Shriniwas Sinha joining as Associate Media Director.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...