Mudra Group’s digital arm Tribal DDB India has appointed Shoumitra Rai Choudhuri as Executive Creative Director. Prior to this, Choudhuri was with JWT Delhi as Associate Vice-President, where he worked across the Pepsi portfolio of brands.
Commenting on Choudhuri’s appointment, Leroy Alvares, Country Head, Tribal DDB India, said, “I am delighted to have Shoumitra Raj Choudhuri on board. His vast experience in advertising will help us introduce new creative solutions to our clients. I wish him the very best.”
“It feels wonderful to be part of the Mudra Group. We have a young and enthusiastic team at Tribal DDB India and I am looking forward to creating some path breaking work for our clients,” said Choudhuri.
Choudhuri has spent over 12 years in advertising at various levels since his began his career as a copywriter with FCB-Ulka in 1993-94. His experience includes stints at McCann Erickson (Indonesia) and DDB (Middle East and Indonesia).
After his initial training across agencies, Choudhuri joined JWT Mumbai in January 2000 and worked on brands like Philips and Standard Chartered Bank as Senior Creative Director. He then moved to McCann Erickson, Indonesia, as Executive Creative Director and was instrumental in helping the agency move up the ranking from 17th position to 4th position in terms of creative work. This was followed by his DDB stint.
Some of the brands he has handled include VIP Luggage, Coca-Cola, DeBeers, Godrej Sara Lee, Hindustan Petroleum, Johnson & Johnson, Levi’s, Nestle, Philips, Pizza Hut, Saudi Arabian Airlines, Standard Chartered, Smirnoff, Unilever, UPS, UTI Mutual Funds and Volvo, among others.
During his career, Choudhuri has also bagged several awards such as Ad Club Bombay, CAG (Mumbai) and IAFAA (Mumbai), and also a bronze and a finalist at New York Festivals.
Tribal DDB India, a unit of Mudra Marketing Services, is a full service agency offering end-to-end digital branding solutions right from strategic consulting through ideation; creative execution; online media planning and campaign management and search engine optimisation.