Tata Teleservices – that is currently present in eight circles in the country, is expanding business to 12 more circles, and in the course, has strengthened its senior management. From a four-member counsel, the company has become an eight-member team reporting to Firdose Vandrevala, Chairman, Tata Teleservices. Harish Bhatt, COO, Tanishq is coming on board as President Marketing.
Bhatt joins the team mid-January 2005. In the new structure, Amit Bose becomes the President, Corporate Affairs. His duty would be to look after the business planning and corporate strategy apart from the knowledge function of the company. The current CEO of Tata Quality Management Services that drives quality for all Tata group companies, Jehangir Ardeshir becomes President, Customer Care effective January 3, 2005.
Another new entrant in the board would be Greg Young. His role would be Chief Officer, Network and Value added services. Young’s prior assignment was with Australian telecom major, Telstra.
Tata Honey Well’s Managing Director Vinayak Deshpande moved out of this responsibility to be included in the board as President, Operations, (West and South). He stepped in the new role on December 21, 2004. Heading the north and east operations as President, Operations, (North and East) – is Ajay Pandey. For him, who is involved with the setting up of services in the 12 new circles, the new designation implies continuation with what he was in any case involved with. His previous designation however was President, Project Management Office.
The company’s CFO Vivek Sett sees a change of designation as Head, Finance now. He and Head, HR Aditya Jain, continue to be members of the board.
Our typical marketing budget is usually 10 per cent of the topline spend
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