Speculations of Praveen Tripathi quitting Media Edge CIA have proven true. Tripathi has decided to move on in life due to personal reasons. Stepping into his shoes as Managing Director of the company would be Shubha George. She takes over as the MD, India on September 1, 2004. Tripathi leaves the organisation effective August 27.
Andre Nair, CEO, Group M, South Asia though not available for comment, is stated to have shared the forthcoming change with his team at MEC.
George has spent time at Ogilvy & Mather and JWT (then HTA). She has also led MindShare, Bangalore before moving on to Mumbai to lead GroupM’s Consumer Contact Group as well as to be Director, Training & Development. She has handled brands such as Cadbury, Asian Paints, McDowell, IBM & Unilever.
Rajat Gupta, meanwhile, has been promoted to Deputy Managing Director, MEC India in addition to his responsibilities of leading MEC, Delhi office.