Mudra, Ahmedabad, has effected some top level changes in its creative team. Creative Director, Rajesh Sonawane, is moving to Mumbai after being promoted as Executive Creative Director. He will be reporting to Jude Fernandes, President, Mudra. Vipin Dhyani, who was Group Head, is replacing Sonawane as Creative Director. Chetan Jaytap, who was Group Head (Art), has been promoted as Creative Art Director. Both Dhyani and Jaytap would be reporting to Chandan Nath, Branch Head, Mudra Ahmedabad.
Commenting on his promotion, Sonawane said, “My key role will be to raise the creative work across our output on these brands. My core concentration will be to improve the level of creative outputs across clients. Mudra, Mumbai, has been handling quite a few big brands like Godrej, LIC, MTDC, etc.”
Sonawane will be heading a 50-member team in Mudra, Mumbai. He has been with Mudra, Ahmedabad, for five years.
Commenting on his new role, Dhyani said, “My new role will now be to handle the entire creative team in Ahmedabad. I will have 30 creative people working under me and will be handling brands like Yo-Dykes, Saffol Construction, Nurtalite butter and Paras brands like Recova, Itchguard, Livon, Krack Cream, D’Cold Total and Mrs Marino hair softener.”
Dhyani and Jaytap had earlier worked in Lintas together three years back as Creative Supervisors. They will get to work together again as Creative Directors at Mudra, Ahmedabad.