GroupM on Tuesday announced top-level changes in MindShare. The last time a change at the topmost level took place was in October 2005 when Ashutosh Srivastava was elevated as CEO, GroupM, India and South Asia. Srivastava’s role is set to change again as he has been elevated as CEO, MindShare Asia Pacific. He is being replaced by Vikram Sakhuja, currently Managing Director, MindShare, India and South Asia. Sakhuja has been made GroupM CEO, India and COO, South Asia.
MindShare announced that Srivastava will move to Singapore to take up his new role as MindShare Asia Pacific CEO following Nick Waters’ appointment as MindShare CEO-Europe, Middle East and Africa.
Srivastava and Sakhuja were part of the team that established MindShare in South Asia in January 2002. Srivastava was MD for MindShare India till 2004, after which he took up the role of CEO for GroupM South Asia and was part of the regional executive committee.
Srivastava and his management team in South Asia have driven dramatic growth and success for MindShare. He has been instrumental in driving the diversified services such as branded entertainment, data analytics, digital media and brand activation, and also in building GroupM into a leading media agency. MindShare voted Srivastava ‘Manager of the Year for Asia Pacific’ in 2004.
Commenting on his new role, Srivastava said, “It’s been a privilege working with such a talented team here in South Asia and creating this organisation. I look forward to taking some of the best practices from here and helping consolidate our leading position in Asia.”
Sakhuja was MD of MindShare Fulcrum till 2004, after which he took additional charge of MindShare India. He has been instrumental in championing communication based, channel-neutral planning and brand activation into MindShare. In 2005 MindShare was voted the Media Agency of the Year in India.
On his new role, Sakhuja said, “To steward GroupM at its consolidation stage is going to be an exciting challenge. Market leadership brings both expectations and responsibilities. We have great media brands in MindShare, Maxus, MEC, Motivator and Mediacom. I look forward to these brands being the top 5 in Indian/South Asian Media.”
Commenting on these new appointments, Andre Nair, CEO for GroupM – South East & South Asia, said, “I am very pleased about the promotions of Ashu and Vikram. Succession planning has always been an integral part of our talent management plans. These appointments demonstrate the vitality of our company not only in India but across the region and our commitment to the growth of our stars.”