Top Story

e4m_logo.png

Home >> People Movement >> Article

Top level changes at Big FM South; Sabita Kath brought in as Regional Director

20-August-2007
Font Size   16
Share
Top level changes at Big FM South; Sabita Kath brought in as Regional Director

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.

Kath has over 16 years’ media experience in India and the Middle East, with tremendous expertise in sales. In her new role as Regional Director, she would oversee the functioning of the Southern region.

Kath began her career with Bennett and Coleman and subsequently handled sales at Motivate Publishing, Dubai, United Arab Emirates. She has also got a lot of experience in launching international magazines and has worked as business head for various ventures.

Commenting on her appointment, Kath said, “We have a great product to offer and we have very talented people on board, and together with the entire team, I am confident that we will continue to put up a great show, as has been done this far.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl