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Top level changes at Big FM South; Sabita Kath brought in as Regional Director

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Top level changes at Big FM South; Sabita Kath brought in as Regional Director

Big FM is witnessing some top level changes. Two senior hands – Lakshmi Sharath, VP, South and Regional Head, and Zarine Menon, Station Manager, Big FM Chennai – have put in their papers. Replacing Sharath is Sabita Kath, who has been appointed as Regional Director, Big FM, South.

Kath has over 16 years’ media experience in India and the Middle East, with tremendous expertise in sales. In her new role as Regional Director, she would oversee the functioning of the Southern region.

Kath began her career with Bennett and Coleman and subsequently handled sales at Motivate Publishing, Dubai, United Arab Emirates. She has also got a lot of experience in launching international magazines and has worked as business head for various ventures.

Commenting on her appointment, Kath said, “We have a great product to offer and we have very talented people on board, and together with the entire team, I am confident that we will continue to put up a great show, as has been done this far.”


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