After 14 years with The Times of India Group, Sudhakar Babu is now moving to The Manipal Group, publisher of Udayavani, Roopatara, Taranga, Tushara and Tunturu. He will be Director, Marketing, specifically in charge of the Group’s various publication projects, mostly in Kannada.
At The Times of India group, Babu had held various middle and senior management positions. Babu, whose designation at the time of leaving was General Manager (Response) at TVL (a TOI Group subsidiary), is credited with a raft of innovative ideas that helped the media giant to leverage on and add value to its existing brands. During his stints as Response Head in Coimbatore and Kochi, he was instrumental in launching coffee table books and directories related to health and education.
These ideas were a strategy for the group to penetrate the hinterlands where vernacular publications held sway and national media had limited recall value. He demonstrated results as part of the core team that ran the TVL business after Times Group acquired it from VRL Group.
At the Manipal Group, with its tradition for improvisation and diversity, Babu said “I am confident of making a substantial contribution to the Group.”