The Times of India is adding muscle to its office in Chennai. TOI has roped in Manikantan Nair, Business Group Head Buying (South India), Fulcrum, as Deputy Chief Manager for its Chennai office.
Speaking to exchange4media on the new assignment, where he is expected to 'further strengthen Times' presence in Chennai', Nair said, "The Times of India is a huge brand, with tremendous equity. I look forward to the challenging assignment." Nair will join TOI on April 15. Before Fulcrum, he was with the Malayala Manorama Group, and would be reporting into Ninan Thariyan, General Manager, TOI Chennai.
Industry sources indicate that the publication is on the lookout for editorial staff too, re-fuelling predictions on its Chennai edition's launch dates. The edition was earlier reported to be on schedule for launch in April / May 2005, and the daily is expected to compete with the market leader, The Hindu. The other competition in the Chennai market is from the recently launched Deccan Chronicle and The New Indian Express.
The Economic Times, the financial daily from The Times Group, is the second largest selling English daily in the Chennai market with 49,138 copies according to ABC Jul-Dec '04 (Also printed at Kochi). One page of content from The Economic Times is also published in the leading Tamil daily, The Daily Thanthi.