TME, the media arm of Rediffusion Y&R, has intensified its focus on the digital space with the hiring of Uma Sivakumar as National Digital Head. Sivakumar will be responsible for the media deliveries on digital for all offices of TME India.
Commenting on Sivakumar’s appointment, Divya Radhakrishnan, President, TME, said, “With the evolution of media consumption, digital has become a key focus area across the portfolio of brands that we manage. So far, we were working with external partners to deliver digital solutions. However, we felt the need to get the expertise in-house, and with Uma leading this role, I am confident that our digital solutions are going to live up to TME’s brand promise of delivering OTX (Opportunity to Experience) through our process of Market Contact Planning.”
On her new role, Sivakumar said, “What excites me is the opportunity to work with the diverse and interesting bouquet of clients of the Group. My responsibility will be to provide a digital media orientation within the agency as well as to all our clients.”
Sivakumar is media specialist with well rounded exposure to all aspects of online media with an experience of over 10 years in this space. She joins TME from Tribal DDB (Mudra Group), where she was heading online media for the last four years. Prior to that, she was with Interactions, the interactive division of GroupM. Sivakumar has handled the digital business of a wide range of clients such as Times Business Solutions, Reliance group, LIC, Citibank, Volkswagon, HSBC, and Godrej, among many others.