Top Story

e4m_logo.png

Home >> People Movement >> Article

TME exodus continues, Himani Kapadia joins league

13-July-2004
Font Size   16
Share
TME exodus continues, Himani Kapadia joins league

The fanfare over the Tata media pitch may have dimmed just a wee bit, but the exodus from The Media Edge (TME) does not seem to have abated. The latest to quit is Himani Kapadia, Associate Vice-president, who has put in her papers, and is presently serving her notice period. All attempts to reach out to her were in vain and her next destination remains unknown. Kapadia’s position was second to Divya Radhakrishnan, Head, Tata AOR.

Ripples on the human resource front have been a constant feature at TME since the beginning of 2004. Anand Vaidyanathan (Print Buying Head for Tata AOR) made an exit from the agency at around the same time as Shrivathsa Iyengar (erstwhile Media Group Head at TME) and Prasanth Kumar (Group Head, Media Buying). For all those who made an exit, there were new faces that came in. Erstwhile Initiative Media Vice-President Partho Ghosh joined TME around six months back. His arrival was followed by the entry of Madan Mohapatra (of Modi Lottery fame) as Media Director for television buying. Mukund Setlur with origin in Aaj Tak, Ahemdabad, joined in a position on a par with Mohapatra and was given the mandate of television buying for the Tata AOR.

If that’s the people landscape for you, there has been uncertainty on the account-front as well. While the IOC bulk came knocking on TME’s door, there’s Tata (a bulk of 26-odd companies) that threatened an exit. However, onlookers feel that TME may have a fair chance at retaining the account.

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...