C R Srinivasan of The Times of India Group has been redesignated as Director North & National Head for Education, Government, Classifieds and Training Activation (a new SBU) verticals. He has been actively associated with conceptualization and development of products, innovation, marketing concepts, market expansion and enhanced customer service at The Times Group.
Srinivasan has over 25 years of experience which includes 10 years in office automation before joining TOI. His stint in TOI can be sketched as the head of Chennai Office in the beginning followed by Kolkata where he launched the Kolkata edition of The Times of India. In 2004 he was made in-charge of Times Response-Delhi, which then was a Rs 500 plus crore branch. Within a span of two and a half years the northern region accounts for Rs 1000 crore in revenues.
Under the leadership of the CEO Group and Bhaskar Das, Executive President, Srinivasan was responsible for bringing out changes in the Response functioning, Response structure and transition management. Overall the Bennett, Coleman management has high faith in him.