The news and business channels are in constant news these days. It is not only the existing players that are drawing attention, but even the ones warming up for a launch. Times News & Business channel, scheduled for a mid-year launch, is busy putting its human resources and technical equipment in place. Elaborating on the human resources part, Partha Dasgupta, Vice President & Business Head, Times News & Business Channel, said, "Human resources are the driving force behind any success story, more so in the service industry. In media industry, they become even more important and hence, we are handpicking them."
As already reported, Sunil Lulla is joining the channel as CEO. Other appointments made by the channel include Giri Venkatesan as News Editor, Markets. He moves from Reuters. Rajat Desai comes in from Sony Television as Chief Manager, Marketing.Charu Thakur joins the channel from Headlines Today as executive producer, news. Preeti Prasad moves from CNBC as executive producer, programming. Naveen Kapur is joining as chief of news, Delhi. He has earlier been a part of Star News and ANI at senior levels. Proshant Das will be joining in as the head of packaging and on-air promotions.
On the technical front, Jagjit Siyan comes on board as chief technical advisor. Earlier, he was with Star. Kamal Dikshit, who joins as the Head Operations, has worked with Sahara and NDTV. The channel is in process of building its ad sales team too. At the moment, the hunt is on for the Head, Sales team. It is also giving final shape to its studios. Das Gupta said, "We have taken a studio and office at Sriram Centre near Mandi House in New Delhi. It is in 7500 sq feet area. Two of our studios in Kamala Mills, Mumbai, are nearing completion."
Dasgupta said, "We believe that Delhi is not only the political capital but also a very important business hub. All the sectors including pharma, consumer durables and auto have dominant presence in Delhi. And hence you can't afford not to have a strong base in Delhi." The channel would undergo extensive dry runs before hitting the tube. "We do not agree to trial and error philosophy. Times of India brand has a high equity and I believe that it would not only be an added advantage but will also throw a challenge to live up to the expectations." Dasgupta said that the channel scheduled for a mid-year launch would have the last mover advantage in the category. He added, "We would learn from the mistakes of others and also work towards a differentiated product, keeping consumer's needs in mind. It would be a healthy mix of news and business. We would obviously be looking beyond traditional business category. We have always redefined categories."