Top Story


Home >> People Movement >> Article

Times Group restructures Response; Bhaskar Das is National Sales Head, Sunil Rajshekhar is Head, Private Treaties

Font Size   16
Times Group restructures Response; Bhaskar Das is National Sales Head, Sunil Rajshekhar is Head, Private Treaties

Bennett, Coleman & Co. Ltd. (BCCL), the parent company of The Times of India Group of Publications, has formally restructured its Response activities into two revenue generating streams - conventional sales and private treaties - on the lines of conventional national banking and private banking.

In a four-page memo e-mailed to employees on Monday, Managing Director Vineet Jain has said that "Response constitutes twin yet distinct activities - one comprising conventional sales by the sq cm, as per the Mastermind, while the second covers private treaties and board level confidential dealing and high octane confidence-building measures, akin to private banking".

Maintaining that sales in sq cm still constitute a major part of the revenues, even as private sales revenues are a mere trickle, Jain said, "We could thus restructure Response into two different species of sales." Reiterating that the two activities cannot be handled by one person, "irrespective of his competence and seniority", Jain has effected a reorganization in the Response team.

Bhaskar Das, Head of Response, has been elevated to the post of Executive President (Response) and will be the National Sales Head. Response sales heads across branches will continue to report to him.

Director-Response Sunil Rajshekhar has been made the new Head of Private Treaties. He has been given the task of recruiting and training a separate private treaty sales team, initially located in all metros, to mentor deals. Rajshekhar will "relate closely with Das and report to Vijay Jindal (Principal Secretary) for validation and requisite approvals".

Shivkumar will play a pivotal member of this team, and has been moved from a Finance function in Mumbai to strategic marketing and will report to Rajshekhar.

Director-Corporate R Sundar, who designed the first steps and the first deal in the private equity partnership initiative, has been given a 100-day timeline to "guide and hand over his learning" to Rajshekhar. Sundar has recently been designated CEO of the Times Group's project to launch the Wall Street Journal in India.

Jain, in his memo, said that in private treaties, one has to "exhibit authoritarian command over the business of the advertiser, typical of Mckenzies or Arthur Andersens. They should represent solutions…Private treaties require drive, conviction, consistency, and constancy of purpose like that of private banking."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...