Thomas Xavier, National Creative Director of Orchard Advertising, has been given the added responsibility of Chairman, with effect from January 2, 2008.
Announcing Xavier’s elevation, Arvind Sharma, Chairman, Leo Burnett, said, “Thomas is a lethal talent – an engineer, armed with an MBA from IIM Bangalore, and a proven Creative Director. He has been associated with Orchard since its inception. Not only does he share strong relationships with Orchard’s clients, but he also has an intuitive understanding of Orchard’s DNA.”
Orchard Advertising, which is an affiliate of Leo Burnett, has offices in Bangalore, Mumbai, Chennai and recently in Delhi. Its clients include Essilor, Fiat, Godrej Consumer Care, INX Media, JK Tyres, Monsanto, Nicholas Piramal, SAB Miller, Standard Chartered, Subhiksha, Titan and Wipro Consumer Products, among others.
“Our advantage has always come from our passionate dislike of complexity. We believe that in mass communication, simple thinking is powerful thinking. My mandate is to ensure simplicity in communication for every brand that Orchard handles,” said Xavier.