The Economist has appointed Suprio Guha Thakurta as Associate Publisher. Guha Thakurta joins from Lintas Personal, where he was President. At The Economist, Guha Thakurta would be responsible for implementing The Economist’s business strategy in India by growing both circulation and advertising sales.
Guha Thakurta’s appointment is the first stage in The Economist’s significant investment plan in India, with aims of increasing its circulation from the current 17,000 to 50,000 over the next two years.
Tim Pinnegar, Publisher, Asia Pacific, The Economist, said, “We are delighted to have Suprio on board. India is key to our growth targets in Asia and to our global strategy, and we look forward to raising The Economist’s profile in the media landscape and growing our business in this market.”
The Economist has identified and aims to grow an influential, intellectually curious audience who are looking for the unique perspective and analysis that the magazine brings to global business, politics, science and technology. This audience is very attractive to an increasing number of Indian companies, who are looking to build their brands domestically and on the world stage.
The Economist will continue to run its advertising sales operation in partnership with Business India. Ashok Dey and his The Economist sales team at Business India will report to Guha Thakurta.
The Economist’s sister company, The Economist Intelligence Unit, a provider of global business analysis, is also expanding its operations in India and has set up an office in Delhi.
The Economist is currently working with Ogilvy and Mindshare in Mumbai to develop an integrated marketing campaign – due to break by mid-February 2008 – to raise awareness of The Economist brand amongst readers, advertisers and media agencies.