Sumeet Bhojwani has joined Tehelka as Vice-President, Ad Sales for all India. He will be responsible for ad sales and sponsorship revenues for Tehelka and other Agni Media media initiatives. Prior to joining Tehelka, Bhojwani was VP, Sales with India TV, where he was instrumental in the channel’s ad sales growth.
Commenting on his new appointment, Bhojwani said, “Tehelka is one of India’s most respected media brands, which is poised for major growth and has exciting plans for the immediate future. I am pleased to spearhead the national ad sales function at Tehelka. My years of experience will be utilised to drive a motivated team to optimise Tehelka’s inherent brand potential.”
Bhojwani has over 13 years’ experience in advertising sales. He began his media career with Plus Channel, before moving on to SAB TV.
Neena Tejpal Sharma, Executive VP, Tehelka, Agni Media Pvt Ltd, said, “Sumeet, in his earlier assignments, has displayed outstanding passion and commitment. With him at the helm of our ad sales function, we will be able to add further value to our prime line-up of national advertisers.”
In order to amplify value for both readers and advertisers, Tehelka is changing to a premium news weekly magazine format. The change is designed to add shelf value to the publication, multiply the number of readers per copy, and to best showcase both Tehelka’s outstanding journalism and the pitch of its top-end advertisers.