Top Story

e4m_logo.png

Home >> People Movement >> Article

TBWA’s Shrinivas Sinha joins Media Direction as Associate Media Director

24-January-2007
Font Size   16
Share
TBWA’s Shrinivas Sinha joins Media Direction as Associate Media Director

Shrinivas Sinha, Media Group Head at TBWA\India’s Delhi office, has put in his papers. He is joining Media Direction, the specialist media services group of R K Swamy BBDO, as Associate Media Director. He will be reporting to Shan Jain, GM – North, Media Direction. At TBWA, Sinha was responsible for the planning function of the agency.

Commenting on Sinha’s appointment, S Yesudas, COO, Media Direction India, said, “We are in the process of beefing up our talent pool in Delhi, considering the traction we are witnessing in that market. We are happy to have Shrinivas on board, who shares our group’s belief of adding disproportionate value to our clients’ communication investments.”

Sinha has over seven years of planning experience, besides his educational background in statistics is an added skill. Prior to joining TBWA, he had spent three years with Initiative Media and a couple of years with MediaCom. He worked on clients such as Maruti, Cisco, Nestle, Aviva, Revlon, Panasonic, Hughes, and Moser Bear, among others.

Media Direction’s focus is on measurable ROI through an impact creation. It is an independent media service provider to major advertisers like Visa, Birla SunLife, BSNL, Ricoh, Raymond, Effem India, Sara Lee, Mercedes Benz, Faber Castell, SBI Group, Skyline, GPI, Jindal and Hawkins, among others.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited