Shrinivas Sinha, Media Group Head at TBWA\India’s Delhi office, has put in his papers. He is joining Media Direction, the specialist media services group of R K Swamy BBDO, as Associate Media Director. He will be reporting to Shan Jain, GM – North, Media Direction. At TBWA, Sinha was responsible for the planning function of the agency.
Commenting on Sinha’s appointment, S Yesudas, COO, Media Direction India, said, “We are in the process of beefing up our talent pool in Delhi, considering the traction we are witnessing in that market. We are happy to have Shrinivas on board, who shares our group’s belief of adding disproportionate value to our clients’ communication investments.”
Sinha has over seven years of planning experience, besides his educational background in statistics is an added skill. Prior to joining TBWA, he had spent three years with Initiative Media and a couple of years with MediaCom. He worked on clients such as Maruti, Cisco, Nestle, Aviva, Revlon, Panasonic, Hughes, and Moser Bear, among others.
Media Direction’s focus is on measurable ROI through an impact creation. It is an independent media service provider to major advertisers like Visa, Birla SunLife, BSNL, Ricoh, Raymond, Effem India, Sara Lee, Mercedes Benz, Faber Castell, SBI Group, Skyline, GPI, Jindal and Hawkins, among others.