Tarun Tripathi, former Head of Marketing at Yash Raj Films (YRF), has joined MySpace.com as Director-Marketing and Content, for its India operations. The social networking site has launched its customised Indian version that is currently in Beta stage. Tripathi will report to Myspace.com Vice President-Asia, Sung Lee. Tripathi joined YRF in 2002 and has been responsible for film marketing tie-ups, the most significant being that of ‘Hum Tum’. Prior to joining YRF, he has worked with global advertising agency Grey Worldwide (Mauritius) and KPMG (Mauritius).