After a brief stint at MediaCom Delhi, Tarun Nigam has joined as Executive Director, India-North of Starcom Worldwide. Nigam will be based in New Delhi and report directly to Ravi Kiran, CEO, South Asia, Starcom MediaVest Group. His induction follows the departure of Anita Nayyar who was MD, Starcom (North India, Pakistan and Bangladesh). Nayyar joined MPG as CEO India in December last year.
At Mediacom, Nigam was spearheading the Delhi operations as General Manager. Prior to MediaCom Delhi, he was with Maxus.
Commenting on the appointment, Kiran said, “Our game is changing. To write the next chapter of Starcom’s success in North India, we were looking for someone with the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who came with a business view, not just a media bias. Nigam fits the bill perfectly.”
Nigam has over twelve years of experience. He spent the first four years of his career with TV production and marketing house UTV and the next eight years with WPP Media including Mindshare, Maxus and MediaCom. He has worked on accounts such as Gillette, Ranbaxy, Hero Honda, Hero Cycles, Hindustan Times, Reebok, Cargill Foods, American Express, NIIT, Monte Carlo and Wrigleys.
On his decision to join Starcom, Nigam said, “Kiran spoke to me about Starcom’s view of marketing, communication and media and the way the agency is taking clear steps to emerge as the leader in the consumer attention economy. I found Starcom’s focus, clarity of purpose and leadership view of the future very appealing. Some of Starcom’s approaches such as Passion Group Marketing, Return on Objectives, Peer-2-Peer Marketing, Consumer Context Planning seemed powerful and unique to me.”
He will also play a support and guidance role for Starcom’s operations in Pakistan and Bangladesh.