Top Story


Home >> People Movement >> Article

Tarun Nigam joins Starcom as Executive Director, India-North

Font Size   16
Tarun Nigam joins Starcom as Executive Director, India-North

After a brief stint at MediaCom Delhi, Tarun Nigam has joined as Executive Director, India-North of Starcom Worldwide. Nigam will be based in New Delhi and report directly to Ravi Kiran, CEO, South Asia, Starcom MediaVest Group. His induction follows the departure of Anita Nayyar who was MD, Starcom (North India, Pakistan and Bangladesh). Nayyar joined MPG as CEO India in December last year.

At Mediacom, Nigam was spearheading the Delhi operations as General Manager. Prior to MediaCom Delhi, he was with Maxus.

Commenting on the appointment, Kiran said, “Our game is changing. To write the next chapter of Starcom’s success in North India, we were looking for someone with the right mix of maturity and hunger, someone with a broad exposure to communication and marketing and who came with a business view, not just a media bias. Nigam fits the bill perfectly.”

Nigam has over twelve years of experience. He spent the first four years of his career with TV production and marketing house UTV and the next eight years with WPP Media including Mindshare, Maxus and MediaCom. He has worked on accounts such as Gillette, Ranbaxy, Hero Honda, Hero Cycles, Hindustan Times, Reebok, Cargill Foods, American Express, NIIT, Monte Carlo and Wrigleys.

On his decision to join Starcom, Nigam said, “Kiran spoke to me about Starcom’s view of marketing, communication and media and the way the agency is taking clear steps to emerge as the leader in the consumer attention economy. I found Starcom’s focus, clarity of purpose and leadership view of the future very appealing. Some of Starcom’s approaches such as Passion Group Marketing, Return on Objectives, Peer-2-Peer Marketing, Consumer Context Planning seemed powerful and unique to me.”

He will also play a support and guidance role for Starcom’s operations in Pakistan and Bangladesh.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...