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Tarun Mehra quits Shaw Wallace, to join Zee as VP-Marketing

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Tarun Mehra quits Shaw Wallace, to join Zee as VP-Marketing

Shaw Wallace's GM Tarun Mehra has put in his papers. He has been accompanied by Anita Diwan and Aditya Gupta, two senior members of the Shaw Wallace marketing team. Mehra, on his part is joining as Vice-President, Marketing for Zee Television, and he would be reporting in to Abhijeet Saxena. Meanwhile Aditya Gupta, (Associate Vice-President, Marketing) has found his space in Airtel while Anita Diwan (Deputy General Manager) has moved to Johnson & Johnson.

Mehra has spent around 2 years in Shaw Wallace, prior to that, he spent significant years in L-Oreal, Taj and Parle. The most significant, was his 7 ½ year span in L-Oreal where he started off as a Product Manager and winded up as a Marketing Manager. In Taj, Mehra's designation was that of a GM.

When contacted, Mehra was not available for comment.

In the Zee fold, with Pradeep Guha taking over Zee Telefilms as CEO, the building of a smooth corporate structure is rapidly picking pace. More senior level appointments in Zee are expected in the coming days.


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