Tarun Chauhan has come on board JWT Mumbai as Senior VP & Managing Partner. He replaces Dhunji Wadia, who had quit the agency in May 2010. Senior sources close to the development have confirmed the news. Chauhan moves from Lowe Lintas, where he was President.
Chauhan had joined Lowe Lintas in May 2002. He was Executive Director there before being promoted to President in May 2010. He was also heading Lintas Productions, the film production unit of Lowe Lintas.
At Lowe Lintas, Chauhan had P&L responsibilities for the non-Unilever businesses in Mumbai such as such as Bajaj, Idea and the Tata Group, as well as for Linterland, LinEvents and Lintas Productions.
He was earlier Branch Head, Thompson Connect (JWT) from 1997-2001, where he was part of the team that set up India’s largest direct marketing and event management company.
Chauhan had started his career with MAA Bozell Hyderabad in 1991. This was followed by stints at Mudra Hyderabad and Saatchi and Saatchi.
Our typical marketing budget is usually 10 per cent of the topline spend