Entertainment Network (India) Ltd (ENIL) has appointed Tapas Sen as Chief Programming Officer for Radio Mirchi. The current development is in recognition of his exemplary performance since the brand’s inception in 2001. Sen will be responsible for providing editorial direction to the programming team across Radio Mirchi’s 32 stations in the country, which includes existing stations and 14 upcoming ones.
Commenting on the appointment, Prashant Panday, Deputy CEO, ENIL (Radio Mirchi), said, “Tapas is a pillar of Radio Mirchi. He is a key member of a team that has made Radio Mirchi No. 1 in every market that we operate in. He has managed to build a team of programming professionals, which is the envy of every media business in India. While Radio Mirchi has won several Indian and global awards in its six years, its real success is seen in its revenue numbers. This would not have been possible without the leadership of Tapas’ programming strategies.”
Sen joined Radio Mirchi in January 2001. A science graduate in Zoology from Delhi University with a specialisation in Entomology, he has been closely involved with the radio industry for many years. He was Programming Head for the Delhi station with Times FM since its inception in 1993, and has been a Radio Jockey as well.
Sen said, “I am extremely happy to be appointed as the radio industry’s first CPO. In my new role, along with the support of my entire team, I will continue to give path breaking programming for the Radio Mirchi listeners across the country.”