T.A.G., the second agency of McCann World Group, has roped in Himanshu Saxena as Vice President and General Manager. The appointment comes in the wake of new wins like Videocon Datacom and NewsX. Saxena, who is Delhi-based, will be reporting to Prasoon Joshi, Executive Chairman & Regional Creative Director, APAC, McCann Erickson.
Confirming the development, Joshi said, “We have taken a call to entrust Himanshu, a home grown McCann Worldgroup talent, with taking this responsibility. He has great commitment and integrity, and his wealth of experience will ensure that T.A.G. grows from strength to strength.”
He further said, “We are committed to making T.A.G. a cutting edge brand, which provides effective out-of-the-box solutions.”
Saxena brings in multi-disciplinary experience across advertising, branding, market research and marketing functions, having worked with companies like Unilever, Marico, Idea Cellular, Reliance ADAG, Barclays Plc, HSBC and many others spanning consumer durables, automotive, retail, media, and travel and tourism sectors.
His 17 years’ experience spans agencies like Trikaya Grey, Lintas, IMRB International and McCann Erickson. Saxena has been instrumental in creating success stories for brands like Saffola, Parachute Advansed, Idea, VIP Luggage and Mauritius Tourism with industry recognition for marketing effectiveness and creative excellence.