Global market research company Synovate has appointed senior market research professionals for its Delhi and Mumbai offices. Synovate is the market research arm of Aegis Group Plc, and generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions.
Jaisy Desai would head qualitative research for Synovate India’s Western market; while Meeta Luthra has joined the company’s customer loyalty practice Synovate Loyalty as Associate Director. Deepak Dasila joined as Senior Project Director-Quantitative in Mumbai. Sumit Arora has joined the Delhi office as Senior Project Director.
Jaisy Desai holds an MBA from Jamnalal Bajaj Management Institute, Mumbai, and has over 15 years of work experience. She moves to Synovate from Ormax, which is a qualitative research boutique company. Her work experience spans across other leading market research companies like TNS, IMRB and ACNielsen ORG MARG.
She has handled clients across categories such as Nestle, Colgate, HLL, BPL, Lakme, Castrol, Godrej Sara Lee, Leo Mattel, Phillips, Wipro, GSK and AOL. She has extensively worked in the areas of ad-testing, usage and attitude studies, concept and product testing, customer need analysis and trend analysis, among others.
Meeta Luthra moves from IMRB International and her work experience straddles research and consultancy. While having spent a large part of her career in the customer satisfaction division of IMRB, she started her career with Godrej and Boyce Manufacturing Co. in 1996. Her experience spreads across hospitality, logistics, telecom, retail, petroleum, financial services and manufacturing.
Like Luthra, Deepak Dasila also moved from IMRB International. He was previously General Manager-Client Services with the International Institute of Research, Sydney, which is a member of Informa, UK, and with the International Quality & Product Centre, Sydney, Australia.
Dasila too holds an MBA from Dr Baba Saheb Ambedkar Institute, Aurangabad. He has done some crucial client-centric work in the areas of: brand tracking, ad testing, usage and attitude (U&A) studies, and segmentation studies.
Sumit Arora comes from JD Power & Associates, Singapore. He adds senior level expertise to the quantitative research team and will primarily be doing critical client work in Synovate Motoresearch, the company’s automotive research practice.
Apart from being involved in strategic work for all major four-wheeler and two-wheeler clients, Arora has expertise in advanced tracking programmes for liquor, newspaper industry and camera brands; U&A studies for telecom, liquor and OTC drugs; product testing for FMCG and liquor categories; and static and dynamic testing for two-wheelers. He has an MBA-Marketing degree from IISW & BM, Calcutta University.
Alok Shanker, Managing Director, Synovate India, said, “Synovate India is a relatively younger set-up, considering we are only three years old. Taking advantage of Synovate’s leading-edge research tools and worldwide network, our global clients are increasingly using specialised market research in the Indian subcontinent. Hence, there is a constant need for Synovate India to strengthen its client servicing teams.”