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Synovate India brings in Mick Gordon as Managing Director for India

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Synovate India brings in Mick Gordon as Managing Director for India

Synovate India, the market research arm of Aegis Group Plc, has appointed Mick Gordon as Managing Director for India. Gordon is currently Head of Business Services for Synovate in the UK and will assume his new role from September 2008.

Paru Minocha, who has been overseeing the India business for the past nine months, remains Executive Director and will now manage the research side of the business, focusing on her core talents of people management, client development and service.

In his new role, Gordon will have overall management responsibility for Synovate offices and operations in India. One of his first tasks would be to develop and implement a comprehensive five-year business plan to optimise growth in this high potential market.

Tim Balbirnie, CEO-South Asia, Synovate, said, “India is a priority market for Synovate, and Mick’s appointment bolsters an already strong senior management team. By adding Mick’s experience and leadership to the team, we now have rock solid credentials in operations, client relations and research across the team.”

Gordon said, “I have met the top team of Synovate India and I’m impressed. I’m very much looking forward to working with them to ensure our clients get the highest level of service, benefiting from our local expertise and global outlook.”

Gordon brings with him rich experience in managing IT, legal, quality systems, administrative support and facilities, including acquisitions and offshore business reviews, giving him a broad set of expertise to bring to the role in India.

Gordon embarked on a market research career in 1996 when he joined Sample Surveys in Kent, UK. He was Finance Director of Sample Surveys when it was acquired by Synovate (a sale in which he was instrumental). He became Finance Director at Synovate and later became Head of Business Services, as well as leading the consumer services account group.


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