Global market research firm Synovate has announced the appointment of Scott Miller as its North America CEO. Miller will be responsible for managing Synovate’s US and Canada business units.
Most recently, Miller served as Managing Director of global client relationships for Synovate, responsible for building and expanding relationships with many of the company’s largest clients. Prior to that, he had served as CEO of Synovate Motoresearch, the company’s global automotive division.
Miller, who has over 22 years of market research experience, has conducted and overseen research projects in more than 40 countries during his career, spending several years in project management, methodological design, focus group moderation and strategic consulting. He began his career in market surveys at Saturn Corporation and also spent 12 years with Motoresearch, an automotive market research firm, where he was Vice-President and Partner until Motoresearch was acquired by Synovate (then Aegis Research) in 2000.
Robert Philpott, Synovate’s Global CEO, said, “I’m very pleased to appoint Scott Miller as CEO for Synovate in North America. He’s been responsible for driving our business with many of our top clients in North America and across the globe, and has played a key role in getting our business on track over the last several months. Having worked with Scott for 10 years now and seeing firsthand the strength of his client service and management capabilities, I’ve come to respect him enormously in both areas and know that he will do a fantastic job as the head of our North America business.”
Miller will be based in Synovate’s Chicago office. Former North America CEO Robert Skolnick will remain with Synovate in another key leadership role, President of Industry Sectors North America, based in New York. Skolnick will also take on the additional role of assessing acquisition opportunities for Synovate across the globe.
Synovate, the market research arm of Aegis Group Plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 employees across 62 countries.