Journalist Syedain Zaidi has joined Lehren Entertainment as Head of News & Operations. Lehren Entertainment is scheduled to launch a 24x7 showbiz news and entertainment channel in mid-April 2008. Zaidi has over 14 years' experience in news and TV production. Prior to joining Lehren, Zaidi was India TV's Chief of Bureau – Maharashtra. He had helped set up its bureau in Mumbai and was known as the face of India TV in Mumbai. Zaidi was also involved in setting up Sahara India's various television ventures.