Svetleena Choudhary, Media Director at Initiative, has put in her papers. She is joining Adidas India as Manager-Media, Consumer Insight & Loyalty. In her new role, Choudhary will be responsible for all aspects of media strategy development and activity planning for the Adidas brand in India, as well as CRM related activities. She is currently serving her notice period and will be joining Adidas from this month.
Commenting on Choudhary’s appointment, Hartwin Feddersen, Director-Marketing, Adidas India, said, “This is an important recruitment to enable the Adidas brand to be close to the consumer and to successfully leverage the multitude of opportunities that are constantly emerging in India’s fast changing media landscape.”
Chodhary has been with Initiative for five years. She has worked on Maruti, Sony Ericsson accounts.