Top Story


Home >> People Movement >> Article

Suresh Shah joins Percept’s Allied Media as Investment Director

Font Size   16
Suresh Shah joins Percept’s Allied Media as Investment Director

Percept’s Allied Media has roped in Suresh Shah as Investment Director. Shah moves from Lintas Media Group, where he was AVP for eight and a half years. At Allied Media, Shah will be looking at investment and buying. He will be heading the complete buying, investment and credit functions for Allied Media.

Commenting on the movement, Shripad Kulkarni, COO, Allied Media, said, “The reason we hired Shah is that we wanted a very senior person and he has worked on Future Group, Idea, Bajaj and Videocon Group. He has great experience in buying. He has added business worth Rs 500 crore with BSNL and Future Group, among many others. We will be giving more value to our clients.”

At Lintas Media Group, Shah was handling clients like Idea Cellular, ICICI Lombard Group, and Bajaj Auto, among others.

On joining Allied Media, Shah said, “The reason I joined Allied Media was that I wanted some change. I wanted to join a mid-sized agency which would offer me more freedom.”

Shah has 25 years’ experience in planning and buying in media. He had worked earlier with Quadrant Communication, Pratibha Advertising and Religrand Communications.

Shah has had vast experience across diversified categories such as FMCG, telecom, consumer durable, automobiles, insurance, financial, lifestyle and cosmetics, to name a few. Some other clients that he has handled during his stint in the media industry include LIC, BPCL, and Weekenders, besides various leading publications.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by