Percept’s Allied Media has roped in Suresh Shah as Investment Director. Shah moves from Lintas Media Group, where he was AVP for eight and a half years. At Allied Media, Shah will be looking at investment and buying. He will be heading the complete buying, investment and credit functions for Allied Media.
Commenting on the movement, Shripad Kulkarni, COO, Allied Media, said, “The reason we hired Shah is that we wanted a very senior person and he has worked on Future Group, Idea, Bajaj and Videocon Group. He has great experience in buying. He has added business worth Rs 500 crore with BSNL and Future Group, among many others. We will be giving more value to our clients.”
At Lintas Media Group, Shah was handling clients like Idea Cellular, ICICI Lombard Group, and Bajaj Auto, among others.
On joining Allied Media, Shah said, “The reason I joined Allied Media was that I wanted some change. I wanted to join a mid-sized agency which would offer me more freedom.”
Shah has 25 years’ experience in planning and buying in media. He had worked earlier with Quadrant Communication, Pratibha Advertising and Religrand Communications.
Shah has had vast experience across diversified categories such as FMCG, telecom, consumer durable, automobiles, insurance, financial, lifestyle and cosmetics, to name a few. Some other clients that he has handled during his stint in the media industry include LIC, BPCL, and Weekenders, besides various leading publications.