Suraja Kishore has recently moved to Lowe Mumbai as Associate VP-Brand Planning. He will be working on brands like Idea, Tata Tea and VIP, besides being partially involved with a Unilever brand. Kishore was working with Mudra, Delhi, as Director, Account Planning, on accounts like Yamaha, Electrolux and Indian Rayon Linen Club.
Kishore began his advertising career as a copywriter with Leo Burnett, Mumbai, where he worked on P&G’s Ariel detergent and Bajaj. From there he shifted to academics as a faculty at MICA (Mudra Institute of Communications, Ahmedabad).
Said Kishore, “At MICA, I designed and executed the first ever creative programme with specialization in copywriting and art direction. Industry stalwarts like Alok Nanda, Ram Madhwani, Sridhar, Ramki and Uday Parker supported the programme. Personally, it was a priceless reward to find students of the first batch creative programme working as creative directors in agencies like O&M and JWT!”
After MICA, Kishore moved to the DS Group, where he handled brands such as Catch Spices and Pass Pass. From the DS Group, he moved to Mudra. Said Kishore, “I was too young to stay at the gurukul (MICA), so I came back to the industry. Before that I joined DS Group, Delhi, as Associate Head for Catch Spices and Pass Pass.”
About his stint at Mudra, he said, “Lately, I was instrumental in adding a few new businesses such as Unitech, Ministry of Consumer Affairs and MMTC to Mudra’s roster.”
Kishore is a postgraduate from Tata Institute of Social Sciences, with specialization in Criminology and Correctional Psychology, and Xavier’s Institute of Communications, Mumbai. As he said, “I essentially have a sociology background.”