Top Story


Home >> People Movement >> Article

Suraja Kishore moves from Mudra to Lowe, Mumbai, as AVP, Brand Planning

Font Size   16
Suraja Kishore moves from Mudra to Lowe, Mumbai, as AVP, Brand Planning

Suraja Kishore has recently moved to Lowe Mumbai as Associate VP-Brand Planning. He will be working on brands like Idea, Tata Tea and VIP, besides being partially involved with a Unilever brand. Kishore was working with Mudra, Delhi, as Director, Account Planning, on accounts like Yamaha, Electrolux and Indian Rayon Linen Club.

Kishore began his advertising career as a copywriter with Leo Burnett, Mumbai, where he worked on P&G’s Ariel detergent and Bajaj. From there he shifted to academics as a faculty at MICA (Mudra Institute of Communications, Ahmedabad).

Said Kishore, “At MICA, I designed and executed the first ever creative programme with specialization in copywriting and art direction. Industry stalwarts like Alok Nanda, Ram Madhwani, Sridhar, Ramki and Uday Parker supported the programme. Personally, it was a priceless reward to find students of the first batch creative programme working as creative directors in agencies like O&M and JWT!”

After MICA, Kishore moved to the DS Group, where he handled brands such as Catch Spices and Pass Pass. From the DS Group, he moved to Mudra. Said Kishore, “I was too young to stay at the gurukul (MICA), so I came back to the industry. Before that I joined DS Group, Delhi, as Associate Head for Catch Spices and Pass Pass.”

About his stint at Mudra, he said, “Lately, I was instrumental in adding a few new businesses such as Unitech, Ministry of Consumer Affairs and MMTC to Mudra’s roster.”

Kishore is a postgraduate from Tata Institute of Social Sciences, with specialization in Criminology and Correctional Psychology, and Xavier’s Institute of Communications, Mumbai. As he said, “I essentially have a sociology background.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...