Top Story

e4m_logo.png

Home >> People Movement >> Article

Suraja Kishore moves from Mudra to Lowe, Mumbai, as AVP, Brand Planning

04-November-2005
Font Size   16
Share
Suraja Kishore moves from Mudra to Lowe, Mumbai, as AVP, Brand Planning

Suraja Kishore has recently moved to Lowe Mumbai as Associate VP-Brand Planning. He will be working on brands like Idea, Tata Tea and VIP, besides being partially involved with a Unilever brand. Kishore was working with Mudra, Delhi, as Director, Account Planning, on accounts like Yamaha, Electrolux and Indian Rayon Linen Club.

Kishore began his advertising career as a copywriter with Leo Burnett, Mumbai, where he worked on P&G’s Ariel detergent and Bajaj. From there he shifted to academics as a faculty at MICA (Mudra Institute of Communications, Ahmedabad).

Said Kishore, “At MICA, I designed and executed the first ever creative programme with specialization in copywriting and art direction. Industry stalwarts like Alok Nanda, Ram Madhwani, Sridhar, Ramki and Uday Parker supported the programme. Personally, it was a priceless reward to find students of the first batch creative programme working as creative directors in agencies like O&M and JWT!”

After MICA, Kishore moved to the DS Group, where he handled brands such as Catch Spices and Pass Pass. From the DS Group, he moved to Mudra. Said Kishore, “I was too young to stay at the gurukul (MICA), so I came back to the industry. Before that I joined DS Group, Delhi, as Associate Head for Catch Spices and Pass Pass.”

About his stint at Mudra, he said, “Lately, I was instrumental in adding a few new businesses such as Unitech, Ministry of Consumer Affairs and MMTC to Mudra’s roster.”

Kishore is a postgraduate from Tata Institute of Social Sciences, with specialization in Criminology and Correctional Psychology, and Xavier’s Institute of Communications, Mumbai. As he said, “I essentially have a sociology background.”

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46