Supriya Sahu, a 1991 Tamil Nadu cadre IAS officer, has been made the Joint Secretary, Ministry of Information & Broadcasting (MIB). Prior to this, she has been Director – Broadcasting in MIB.
Sahu will be replacing Arvind Kumar, who has been appointed as the new CVO of National Building Construction Corporation (NBCC) under the Ministry of Urban Development.
Sahu has earlier been the District Collector of Nilgiris district, where she was the force behind the ‘Say no to plastics’ campaign to protect the eco-system of the hill station Ooty.
Before that she was Additional Collector of Vellore district and Project Director, Tamil Nadu State AIDS Control Society (TANSACS).
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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