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Sunny Guptey joins Media e2e as VP, Strategic Alliances and Partnerships

13-April-2006
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Sunny Guptey joins Media e2e as VP, Strategic Alliances and Partnerships

Media e2e, a media technology group and India's first product placement valuation company, is strengthening its core team in India. In a strategic move, the group has roped in Sunny Guptey, an ex-investment banker from the US, to join its ranks as Vice-President.

Originally from Pune, Guptey had moved to Cincinnati, USA, for academic pursuits. In his previous assignment, Guptey was VP, Acquisitions and Alliances division and Director of Marketing in Cincinnati's Fifth Third Bancorp Asset Management company (FTAM). He had initiated alliances and executed joint ventures with financial institutions for over a period of six years in this capacity.

In Media e2e, Guptey brings to the table this expertise as he spearheads strategic alliances and partnerships for the group. “Sunny brings on board a completely diverse perspective that is very vital for a young organisation such as ours. His US experience as well as his business alliance expertise will complement with the media specialisation that currently resides within Media e2e,” said Atul Phadnis, chief evangelist, Media e2e.

Media e2e is a strategic media studies group with offices in Mumbai and Hong Kong. It is committed to ‘simplifying emerging business complexities’ in the media space, specifically in broadcast. It does so by introducing futuristic services or applications.

Media e2e’s core strength lies in development of specialist evaluation templates and media models that it incubates through focused industry discussions and workshops. While Atul Phadnis heads the India operations, Julie Petersen spearheads the efforts in other Asia Pacific markets.

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