Media Direction, the specialist media services group of RK Swamy BBDO, has appointed Sunita Satapathy as Media Director. Satapathy, who joined the organisation on January 4, will be reporting to S Yesudas, COO, Media Direction.
Commenting on Satapathy’s appointment, Yesudas said, “We are on the lookout for the right talent at various levels across our offices, considering our focus on adding disproportionate value to our clients’ communication investments and our growth strategies. We are happy to have Sunita on board. She has great understanding of the media marketplace, passion and commitment. I am sure she will be an asset to the organization.”
Satapathy said, “I am delighted to be part of Media Direction. Their growth strategy and plans are really robust. I’m committed to adding all that I can for the organisation to move forward.”
Satapathy has over 10 years’ experience in media. Prior to joining Media Direction she was with TBWA, heading the media function at its Mumbai office. Before joining TBWA, she had spent six years with Initiative (Lintas Media), subsequently moving to Lowe Scan Ad, Africa to be based in Tanzania as its media head.
Through her career she has handled premium clients such as Mercedes Benz, Tata Motors, Allianz, ICICI Prudential, Siemens, Vodafone, Emirates, Unilever, Coca-Cola and Standard Chartered.