Sunil Sahjwani, who was Director – Creative and Content, Zoom, has returned to The Times of India Group as Chief Creative Consultant. Confirming the news, Sahjwani said, “The clarity of the role shall be given officially when the Group is ready to announce the same. It was not a sudden move. The tenure of two years and seven months was very good for me.”
Sahjwani has over 27 years’ experience in the media and entertainment industry ranging from advertising, print, radio, films and television. He had pioneered the FM radio revolution, the corporate model of Bollywood filmmaking, and music television, among others.
Sahjwani earlier assignments also include ETC Networks, where he was Director-Programming, and Reliance Entertainment, where he was VP-Creative. Prior to joining BCCL, Sahjwani was CEO of Percept Picture Company and before that he was with Radio Mirchi as National Creative Director.
He had earlier worked on several international productions, which include shows for BBC’s Channel 4 and CNN as well as on some assignments in the Indian television scenario. He had also directed the popular ‘BPL Oye’, for which he had won the RAPA, Lions, Pinnacle and Screen Awards. In 2003, Sahjwani won the Indo American Achievement Award and the Indo US Young Achievers Award in 2005. He also won the Promax|BDA Award for packaging and promos in 2006 and the Indian Tele Award for Best Style Show – Max Style in 2007.