Top Story


Home >> People Movement >> Article

Sunil Lulla to head to Alva Brothers as Director on the Board of three of its companies

Font Size   16
Sunil Lulla to head to Alva Brothers as Director on the Board of three of its companies

Sunil Lulla, who is transitioning from his current role as CEO of Times Global Broadcasting Company Ltd, is set to join Alva Brothers as Director on the Board of three of its companies – the holding company of Alva Brothers, Miditech Pvt Ltd and the soon-to-be-launched general entertainment broadcasting network with Turner International. On March 1, 2008, Lulla will additionally take on the role of Group CEO across the Alva Brothers group and its subsidiaries.

With a financial interest in the group, the new role offers Lulla entrepreneurial opportunities and also enables him to build valuable business brands across the content chain. The immediate mandate would see a dual focus from the Alva Brothers management – the primary objective of Miditech would be to continue and build the relationship that the content creator has with leading broadcasters. The broadcasting venture, on the other hand, which is a 50:50 JV with Turner, is an independent business with its own team. This venture is planning to roll out a channel later this year.

Lulla said, “Over the next 3-4 years, we would have a spectrum of businesses which are across different content formats, which are independent viable businesses, and would serve the content needs of different audiences.”

Speaking on Lulla’s move to the company, Nikhil Alva, Founder and Chairman, Alva Brothers, said, “We welcome Sunil to the family as we are united in our common vision of distinctive content that creates economic value. His significant expertise in building both businesses and brands in the media space will help us realise this shared vision.”

Adding to the sentiment, Niret Alva, Founder and Chief Creative Officer, Alva Brothers, said, “We cherish the same values of creativity, smart business and a passion for success. He’s a great leader and attracts the best minds in the business.”

Lulla has successfully built businesses and brands like MTV, SET India,, Smirnoff and HMV (now renamed Sa Re Ga Ma) to name a few. He was associated with MTV’s high-profile climb to the numero uno music channel position. SET India’s hit TV shows like ‘Jassi Jaissi Koi Nahin’ and ‘Indian Idol’ for Sony came under his leadership. He was most recently associated with the success of Times Now as a leading English news channel. With over 24 years of experience across marketing, media and management, Lulla has enjoyed senior positions with JWT India, Taiwan and China; Diageo; and HMV (now renamed Sa Re Ga Ma).


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign