Even as there have been conversations on the revival of Hindi general entertainment channel Real, the channel is faced with yet another significant setback with its CEO, Sunil Lulla, also moving on. Lulla has stepped down from his position of Director at the Board of Alva Brothers. Consequent to this, he has relinquished his positions at both Real and production house Miditech.
In a conversation with exchange4media, Lulla said, “It is well known that the activities at Real are at a standstill right now, and until such time that the promoters decide on the way forward for the channel. I wanted to be involved with more, and hence it made sense for us to mutually part ways.”
The move has been effective November 30, 2009. Lulla did not offer any comments on his next destination for now.
Alva Brothers officials couldn’t be contacted at the time of filing the report. It may be recalled that despite the slowdown, Hindi general entertainment channel Real, which is a 50:50 JV between Alva Brothers and Turner Broadcasting, was launched in March 2009. Real did not take off in terms of audience traction and was moving between 5 and 13 GRPs week on week. Subsequent to that, the Alva-Turner JV decided to downsize Real’s operations.
Prior to joining Alva Brothers, Lulla was CEO of Times Global Broadcasting. He was most recently associated with the success of Times Now as a leading English news channel. Lulla has been responsible for building businesses and brands like MTV, SET India, Indya.com, Smirnoff and HMV (now renamed Sa Re Ga Ma). He was associated with MTV’s high-profile mount to the numero uno music channel position. Under his leadership, SET India’s TV shows like ‘Indian Idol’ and ‘Jassi Jaissi Koi Nahin’ got huge popularity.