Sunil Lulla, Head of Sony Enertainment Television’s Digital and Licensing business, has resigned. He will be joining the Times Group as CEO of its news and business channel. His last working day at SET is February 28.
In an internal communiqué SET CEO Kunal Dasgupta said, “It’s a huge loss for Sony. He has spent significant years here and his contribution to the company is a legacy which would be remembered for a long time.”
When contacted Lulla said that he was not in a position to issue a comment to the media. He, however, asserted that he was looking forward to his new assignment in the Times Group.
Following a restructuring in SET’s top management in December 2004, there were five heads reporting to Dasgupta – N P Singh, COO, SET and MAX, Sunil Lulla, Head, Digital and Licensing Business, Rohit Gupta, Head, Network’s Ad Sales, Shantonu Aditya, President, One Alliance, and Rajan Singh, who looks after the international business. The rest of the structure still holds good but, as of now, the network has not yet taken a call on who’s going to replace Lulla as the head of the Digital & Licensing Business and new initiatives.
Lulla is an alumnus of SP Jain College. His professional career has spanned J Walter Thompson, HMV, MTV, UDV and indya.com, across India, Taiwan and China. With start-ups and turnarounds to his credit, Lulla’s mantra has been "energising brands and building businesses.”
He was the CEO of Valuebridge, a consultancy business set up by venture capital firm AtIndia and advertising major HTA. He has also been CEO of indya.com. Other senior management positions he has held in his career are VP-Marketing at United Distillers and Vintners, General Manager, MTV India, Client Services Director at JWT (Taiwan), GM-Marketing at HMV, and Associate Account Director at HTA.
For Lulla the turning point came in 2002 when he joined SET as a key member of its management team. He was given charge of both the programming and marketing mandate of its prime channel Sony.