Television Eighteen has appointed Sundeep Malhotra as Chief Executive Officer for its newly launched Home Shopping Network. Commenting on Malhotra’s appointment Haresh Chawla, Group CEO, TV18, said, “Sundeep brings with him an immense knowledge of both consumer behaviour and fast changing channel and sales dynamics, which are critical for this business. I am confident that his robust consumer orientation and his diversified retail and organised trade experience will give Home Shopping Network a cutting edge.”
Prior to this, Malhotra was serving as Executive Vice-President–Sales at Pepsi Foods Ltd, where he was spearheading the fast emerging Modern Trade and On Premise channels for Pepsi’s Indian Subcontinent beverage businesses. Apart from his five-year stint with PepsiCo, he also has over 15 years’ experience in the retail industry, working with companies like Bata and Benetton.
TV18 India Ltd, in partnership with SAIF Partners, had announced the formation of a fully integrated Home Shopping Network for the Indian market, a first-of-its-kind for the country. TV18 and SAIF are committed to this initiative through its various lifecycle stages – and intend to make this initiative the No. 1 home shopping channel and online venture in India.