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Sun TV Network appoints Sanjay Reddy as its Head of Andhra Pradesh Television Business

Sun TV Network appoints Sanjay Reddy as its Head of Andhra Pradesh Television Business

Author | exchange4media Bangalore Bureau | Tuesday, Aug 25,2009 12:59 PM

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Sun TV Network appoints Sanjay Reddy as its Head of Andhra Pradesh Television Business

Sun TV Network Limited has appointed Sanjay Reddy as Senior Vice President to head the Network’s Andhra Pradesh Television Business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV & Kushi TV with effect from August 24, 2009. Reddy has recently quit as the Chief Operating Officer of Zee Network and was in charge of Zee’s South Indian Business. He will report to Ajay Vidyasagar, the COO of Sun TV Network.

Commenting on the appointment, Vidyasagar, said, “We have a solid clutch of channels in Andhra which includes strong leader brands like Gemini TV, Teja TV and have the privilege of being pioneers in the News, Music, Comedy and Kids space with Gemini news, Gemini music, Navvulu TV and Kushi TV respectively. We are very excited to have been able to bring in a seasoned professional like Sanjay into the Sun family and are expecting him to bring in a fresh new approach to our business in that market and also bring in some the best practices from the industry. Sanjay in addition to the above will be working with me on some network wide initiatives in the monetization end of the business using his extensive experience in the distribution and advertising sales. This appointment reflects Sun TV Network’s commitment to further expand its management and innovation capabilities at a key point in the Network’s evolution.”

Reddy brings with him a rich 20 years of experience in sales, distribution and general management in media and entertainment industries. In this span he has been associated with some of the largest media firms in India like Walt Disney, Sony Entertainment, ESPN Star Sports, Bennett Coleman & Co Ltd.

His key focus will be to strategically manage the business in the AP region, delivering strong viewership and advertising revenue growth, driving distribution focus in partnership with the central network team and to also bring in best practices into the organization. He is a graduate in commerce, also holds a double MBA from Pune University.

Sun TV Network Limited is operating 20 Satellite Television Channels across four languages of Tamil, Telugu, Kannada and Malayalam and presently airing 42 FM radio stations across India

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